From the publishers of THE HINDU

VOL.29 :: NO.04 :: Jan. 28, 2006

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SPORTLIFE

SPORTS GIANTS

Team India; Sport: cricket; Yearly Revenue: Estimated to be about GBP100m (about Rs. 800 crores), inclusive of the yet-to-be-settled television rights; Interests: Merchandising, proposed in-house television production unit; Strengths: Large fan following, presence of record-breaking, individually-branded Sachin Tendulkar whose Rs. 100-crore four-year management contract expired on December 31, 2005.

Real Madrid; Sport: football; Yearly Revenue: GBP200m (about Rs. 1600 crores) in year ending 2004-2005; Interests: Merchandising, in-house television channel, the Bernabeu Stadium that is leased out for commercial purposes; Strengths: Packed trophy cabinet in Spain and Europe, array of superstars, Brand Beckham worth GBP225m (about Rs. 1800 crores).

Manchester United; Sport: football; Yearly revenue: GBP175m (about Rs. 1350 crores) in the 2003-2004 season, estimated to be in the same region in 2004-05; Interests: Merchandising, in-house television channel, proposed chain of casinos in Europe and South East Asia, Old Trafford Stadium; Strengths: Packed trophy cabinet in England, resilience and courage exemplified by the quick regrouping after the 1958 Munich air tragedy, big names of the past such as George Best, Eric Cantona and David Beckham, the historic 1999 'treble', Wayne Rooney.

New York Yankees; Sport: baseball; Yearly revenue: GBP175m in 2003-04, estimated to be GBP185m in 2004-05 (about Rs. 1450 crores); Interests: Merchandising, the Yankees Stadium, shopping malls and restaurants; Strengths: Packed World Series trophy cabinet, big names of the past such as Babe Ruth and Joe di Maggio, current branded superstars Alex Rodriguez and Derek Jeter.

Chelsea; sport: football; Yearly revenue: GBP145m (about Rs. 1130 crores) in 2003-04 (Abramovich's pockets excluded), estimated to be GBP160m (about Rs. 1245 crores) in 2004-05; Interests: Merchandising, in-house television channel, the Chelsea village comprising malls and restaurants; Strengths: New superpowers, the West End connection, owner Roman Abramovich's deep pockets.

Team Brazil; Sport: What else? Yearly revenue: Some things money can't buy; Interests: Merchandising; Strengths: Packed FIFA World Cup trophy cabinet, 'The Beautiful Game', big names of the past such as Pele, Zico and Romario, the record-breaking Ronaldo and the magical Ronaldinho.





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